Every business wants to find a way to differentiate itself from the competition. And when you’re a small business, standing out from the crowd is vital to capturing the attention of your target audience and seeing growth.
Where small business owners usually go wrong is in trying to manage their entire logistical operation by themselves. As they continue to scale, this becomes too overwhelming to manage, and, eventually, this can result in critical errors and a poor overall customer service experience. If this happens to you, your brand reputation will probably take a major hit. (more…)